MindRheo intersects Neuroscience and Design to create
new experiences and better futures

We help you design better futures through creative solutions informed by cutting-edge neuroscience.

We work collaboratively with innovative individuals, organisations, government, thought leaders, entrepreneurs, and women in business, to build mindset and expand delivery-related capacities needed to shape the future from the current environment of complex push and pull factors.

We help you break boundaries to create what is needed for innovative organisational change, leadership development, better-futures thinking, and multi-disciplinary research design and execution.

Neuro-connective Storytelling

Scenario Building

Group Plasticity Optimisation

Neuroscience for Design Hub

NSMD Probe Lab

Women of Presence


Dr Melanie Flory


She partners with some of the world’s most disruptive companies – from global brands to founder-led start-ups.

Melanie served as Psychologist, Neuroscientist, and Research Lead at the Ministry of Defence (UK), University of Westminster (London) and the Surrey Trauma Service prior to establishing MindRheo. Her clinical, academic, and research career involved working in multi-disciplinary teams across Europe, USA, Asia and the Middle East, specialising in human brain connectivity and its relationship to behaviour. Working collaboratively, she builds products and services that activate utilisation of neuroplasticity to unlearn specific thought and behaviour patterns, whilst creating new ones. Her expertise includes neuro-connective storytelling, futures scenario building, and group-plasticity optimisation.

Melanie is a well-appreciated speaker on neuroscience and business, and the leverage-effect of multi-disciplinary research and collaboration.

She can be reached at melanie@mindrheo.com.

The Neuroscience of Emerging New Realities. Melanie Flory inspiring change through brain connectomics at GFX pop up talks #Fashion4Change, Victoria & Albert Museum, London. 1 July 2018


NOVEMBER 23, 2018

The Neuroscience of Thanksgiving

Last night, Melanie was invited to present at a fabulous Thanksgiving dinner hosted by The Pop. Check it out Instagram.

JULY 31, 2018

Design Thinking Meets Neuroscience: the promise of new futures

3 August 2018. Melanie will present at the Undone: Research Methods Symposium at The Helen Hamlyn Centre for Design, Royal College of Art, London.

AUGUST 1, 2018

Melanie joins a panel on multi-sensory design @ Royal College of Art


JUNE 25, 2018

GFX Swap + Pop Up Talks

V&A, SouthKen, Exhibition Rd Entrance via The Slacker Courtyard. Sunday 1st July. Not to be missed! A day of clothes swap and pop-up talks. The business of transforming one of the most polluting industries in the world – textiles! https://tinyurl.com/y76gzquc 

JULY 1, 2017

Fashion, Enterprise, and New Futures

29 June 2017, CFE FashTech Meetup 11, Queen Elizabeth Olympic Park, London.  Image courtesy of Emmi Hyyppä

Can new thinking and new choices in fashion change the world? Read more

JUNE 17, 2017

Join Melanie at CFE FashTech Meetup 11

 The event is free, but registration is essential.

OCTOBER 10, 2016

Workshop: Neuroplasticity and Unfolding New Realities

October 16, 2016

The Emo-TTM Global Wall

We presented a paper and a poster on The Emo-TTM @ the 10th International Design & Emotion Conference (Amsterdam, 2016). Click to read the full publication.


APRIL 8, 2016

Saimir Pirgu: Inside the Mind of an Operatic Prodigy

Acclaimed by audiences and critics around the world, Saimir Pirgu is  a world-renowned tenor whose performances range from Macduff in Macbeth of Verdi acclaim, to Roméo in Charles-François Gounod’s Roméo et Juliette. […]

I met Saimir in London during his portrayal of  Verdi’s Alfredo in  La Traviata and had the privilege of dining with him  and a few of his close friends at the end of the evening.  After a energy-sapping performance, this man was alive, vibrant, and full of fun. Read more


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